ELAB7ECH

03/Web · Templates · Scale

← All work

One System. Unlimited Business Identities.

A website system flexible enough to work across very different businesses — without starting from scratch each time.

The goal wasn't to design one website. It was to build a system that could adapt to automotive parts, furniture, pharma and food businesses — all from a shared foundation, without rebuilding from scratch for each one.

Client / Context

IndiaMART storefronts

What We Did

Design system & templates

Type

Business website templates

Outcome

Approved designs reused across industries

Automotive storefront template

01/The Problem

Different businesses need different looks — but rebuilding from scratch every time is wasteful.

An auto parts supplier, a furniture maker and a pharma company shouldn't share the same website. But each one also shouldn't require an entirely new build.

02/The Approach

One foundation. Many looks.

A shared core system handles the structure: navigation, product pages, catalogues and enquiry forms. Each business category gets its own visual identity on top of it.

Core System

Structure · catalogue · product pages · enquiries

Automotive

Own identity

Furniture

Own identity

Pharma

Own identity

Food

Own identity

One Engine. Many Storefronts.

03/What We Designed

Same structure. Completely different feel.

Dark and industrial for automotive. Warm and editorial for furniture. Clinical and precise for pharma. Fresh and direct for food. Every one runs on the same system.

Automotive parts storefront homepage
Automotive: dark, technical, parts-catalogue first.
Full page · hover to scroll
Furniture storefront homepage
Furniture: warm, editorial, interiors-led.
Full page · hover to scroll
Pharma storefront homepage
Pharma: clean, clinical, trust-forward.
Full page · hover to scroll
Food storefront homepage
Food: fresh, direct, product-led.

From category pages to product pages to enquiry.

The system covers everything beyond homepages — listing pages, product detail pages and enquiry forms. Themes can be switched per category from a single panel.

Theme switching panel for different industries
One engine, five industries: themes switch per category.
Full page · hover to scroll
Automotive product listing page
The catalogue and product layer underneath.

04/The Result

A reusable system instead of one-off projects.

The designs were approved and became the starting point for multiple business websites. New categories start from a working system — not a blank file.

Up next

Building for multiple businesses or product lines at once?

Tell us what you're trying to build, improve or automate. We'll take it from there.

Let's Talk →